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Nothing goes unnoticed | Phillipe's custom Sidis

Money Shoes - Photo Graham Watson

So breakaway specialist Philippe Gilbert got himself a Giro stage yesterday. And while I'm stoked for the Belgian, nothing slipped past me as the sex that donned his little piggies caught my eye more than his stylish win putting out the watts to stay ahead of Voeckler.

The grainy images on Universal Sports were not good enough for me to see until I saw Graham's photo on Velonews. Validated. Oh God. These are 'the ones'. Boing!

I guess I will need to win a couple of cycling monuments before I get my fully custom Sidis. Hmm. Sidi, you'd KILL IT like Oakley or Nike of you had a 'Customize my Italian Kicks' feature on your site. Charge an extra hundy and rich dudes would for SURE lay out $600 bucks for custom Ergos.

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